Privacy Policy

Privacy Policy for The Backyard Farmer

Who We Are

The Backyard Farmer is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018.

Contact Details:
Name: Fred Robinson
Email: admin@backyard-farmer.com

What Personal Data We Collect

We collect the following information:

• Personal identifiers and contact details: Name, email address, and similar information.
• Automatically collected data: Information gathered through cookies and third-party services like Google AdSense for personalized ads.

How and Why We Process Your Data

Direct Collection:
We collect personal information when you:

• Contact us via email or forms on our website.

Indirect Collection:
We also receive data indirectly via:

• Google AdSense: For delivering personalized advertisements and measuring ad performance. Google may collect and process data based on your interactions with ads. See Google’s Privacy Policy here.

Lawful Basis for Processing

We process personal data under the following lawful bases:

1. Consent: For non-essential cookies and personalized advertising through Google AdSense. You can withdraw your consent at any time by adjusting your cookie preferences or contacting us at admin@backyard-farmer.com.
2. Legitimate Interest: For essential cookies necessary for the functionality of our website.

Data Retention

We store personal data securely within Google AdSense systems. Data is retained in accordance with Google’s policies. For more details, visit their Privacy Policy.

Your Data Protection Rights

You have the following rights:

1. Access: Request copies of your personal data.
2. Rectification: Correct inaccurate or incomplete data.
3. Erasure: Request deletion of your data in certain circumstances.
4. Restriction: Ask us to limit data processing under specific conditions.
5. Objection: Object to data processing based on legitimate interests.
6. Portability: Request transfer of your data to another organization or to you.

Requests can be made by contacting us at admin@backyard-farmer.com. We respond within one month.

How to Complain

If you have concerns about how we handle your data:

1. Contact us at admin@backyard-farmer.com.
2. If unsatisfied, you can escalate to the Information Commissioner’s Office (ICO):
   Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
   Phone: 0303 123 1113
   Website: www.ico.org.uk