Privacy Policy

A cartoon-style garden gnome in a vibrant backyard garden, holding a magnifying glass over icons of a lock, email, and shield sprouting from the soil, symbolizing data protection with a light-hearted touch

Privacy Policy for The Backyard Farmer

Effective Date: November 2025
Last Updated: November 2025

Who We Are

This Privacy Policy applies to https://backyard-farmer.com, operated by Fred Robinson (“we,” “our,” or “The Backyard Farmer”). We are committed to protecting your privacy and ensuring that your personal data is handled in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

Contact Details:
Name: Fred Robinson
Email: admin@backyard-farmer.com

What Personal Data We Collect

We collect and process the following types of information:

1. Personal identifiers and contact details
When you contact us (e.g., via forms or email), we may collect:

  • Name

  • Email address

  • Any other information you voluntarily provide

2. Automatically collected data
When you use our website, we may automatically collect:

  • IP address and browser type

  • Device information and site usage data

  • Cookies and tracking data for analytics and advertising

This data is gathered through:

  • Google Analytics 4 (GA4): Used to understand how visitors interact with our website. Data is anonymized and aggregated for performance and usage analysis.

  • Google AdSense: Used to deliver personalized advertisements and measure ad performance.

  • CookieYes Consent Management Platform (CMP): Used to collect and manage your cookie consent preferences in compliance with privacy regulations.

How and Why We Process Your Data

We collect and use your data for the following purposes:

  • To respond to enquiries and provide customer support

  • To improve website functionality, design, and user experience

  • To deliver personalized advertisements (via Google AdSense)

  • To analyze website traffic and usage trends (via GA4)

  • To manage cookie consent preferences (via CookieYes CMP)

Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Consent:
    For non-essential cookies and personalized advertising through Google AdSense and CookieYes CMP.
    You can withdraw your consent at any time by adjusting your cookie preferences through the Privacy Settings link on our website or by contacting us at admin@backyard-farmer.com.

  • Legitimate Interest:
    For essential cookies required for the secure and proper functioning of our website.

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined above. Automatically collected data is managed and stored within the systems of our trusted third-party providers:

Your Data Protection Rights

Under the UK GDPR, you have the following rights:

  • Access: Request copies of your personal data.

  • Rectification: Correct inaccurate or incomplete information.

  • Erasure: Request deletion of your data where applicable.

  • Restriction: Ask us to limit data processing in specific circumstances.

  • Objection: Object to data processing based on legitimate interests.

  • Portability: Request that we transfer your data to another organization or directly to you.

You may exercise these rights by contacting admin@backyard-farmer.com. We will respond within one month.

How to Manage Your Consent

Our website uses the CookieYes Consent Management Platform (CMP) to give you full control over cookie preferences.
When you first visit our site, a consent banner will appear allowing you to:

  • Accept or deny non-essential cookies

  • Change your preferences at any time using the Privacy Settings link located on our site

How to Complain

If you have concerns about how we handle your data, please contact us first at admin@backyard-farmer.com, and we’ll do our best to resolve the issue.

If you remain unsatisfied, you may contact the Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Phone: 0303 123 1113
Website: www.ico.org.uk

Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the date of the most recent revision shown at the top.

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