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Privacy Policy

A cartoon-style garden gnome in a vibrant backyard garden, holding a magnifying glass over icons of a lock, email, and shield sprouting from the soil, symbolizing data protection with a light-hearted touch

Privacy Policy for The Backyard Farmer

Who We Are The Backyard Farmer is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR), UK Data Protection Act 2018, and other applicable privacy regulations.

Contact Details: Name: Fred Robinson Email: admin@backyard-farmer.com

What Personal Data We Collect We collect the following information:

  • Personal identifiers and contact details: Name, email address, and similar information.
  • Automatically collected data: Information gathered through cookies and third-party services like Google AdSense and the Toolz Consent Management Platform (CMP) for personalized ads.

How and Why We Process Your Data

Direct Collection: We collect personal information when you:

  • Contact us via email or forms on our website.

Indirect Collection: We also receive data indirectly via:

  • Google AdSense: For delivering personalized advertisements and measuring ad performance. Google may collect and process data based on your interactions with ads. See Google’s Privacy Policy here.
  • Toolz Consent Management Platform (CMP): For collecting and managing user consent for cookies and data processing. Toolz ensures compliance with GDPR and other regional regulations by enabling users to grant or withdraw consent dynamically.

Lawful Basis for Processing We process personal data under the following lawful bases:

  1. Consent: For non-essential cookies and personalized advertising through Google AdSense and Toolz CMP. You can withdraw your consent at any time by adjusting your cookie preferences via the Toolz consent banner or contacting us at admin@backyard-farmer.com.
  2. Legitimate Interest: For essential cookies necessary for the functionality of our website.

Data Retention We store personal data securely within Google AdSense and Toolz CMP systems. Data is retained in accordance with their policies. For more details, visit their Privacy Policies:

  • Google’s Privacy Policy: [link to Google’s Privacy Policy]
  • Toolz’s Privacy Policy: [link to Toolz’s Privacy Policy]

Your Data Protection Rights You have the following rights:

  1. Access: Request copies of your personal data.
  2. Rectification: Correct inaccurate or incomplete data.
  3. Erasure: Request deletion of your data in certain circumstances.
  4. Restriction: Ask us to limit data processing under specific conditions.
  5. Objection: Object to data processing based on legitimate interests.
  6. Portability: Request transfer of your data to another organization or to you.

Requests can be made by contacting us at info@backyard-farmer.com. We respond within one month.

How to Manage Your Consent Our website uses the Toolz Consent Management Platform (CMP) to provide users with control over their cookie preferences. Upon visiting our website, you will be presented with a consent banner:

  • You can accept or deny non-essential cookies.
  • You can modify your preferences at any time by clicking the “Privacy Settings” link available on our site.

How to Complain If you have concerns about how we handle your data:

  1. Contact us at info@backyard-farmer.com.
  2. If unsatisfied, you can escalate to the Information Commissioner’s Office (ICO):
    • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
    • Phone: 0303 123 1113
    • Website: www.ico.org.uk
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