Cookie Policy

Cookie Policy for Backyard Farmer

Introduction

This Cookie Policy explains how and why cookies and similar technologies are used on our website, in compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. By continuing to use our website, you consent to the use of cookies in accordance with this policy unless you have disabled them via your browser settings.

What Are Cookies?

Cookies are small text files placed on your device by a website to improve your experience. They can perform various functions, including enabling website functionality, remembering your preferences, and tracking site usage for analytics or advertising purposes.

Legal Basis for Using Cookies

We process cookies based on the following:

  1. Necessary Cookies: These are essential for the operation of our website and do not require consent under GDPR.
  2. Non-Essential Cookies: These include cookies used for analytics, advertising, and personalization. We obtain your explicit consent for these cookies via our Consent Management Platform (CMP) provided by Google AdSense.

Types of Cookies We Use

  1. Essential Cookies: Necessary for basic website functionality, such as navigation and access to secure areas.
    • Legal Basis: Legitimate Interest.
  2. Performance and Analytics Cookies: Help us understand how users interact with our site by collecting anonymized data.
    • Legal Basis: Consent.
  3. Functional Cookies: Allow personalization of your experience by remembering choices you make.
    • Legal Basis: Consent.
  4. Targeting and Advertising Cookies: Track your online activity to show relevant ads.
    • Legal Basis: Consent.

Details of Cookies Used

We use cookies to enhance your experience and for analytics, advertising, and site functionality. Below is a detailed breakdown of the cookies used on our site, their purposes, and their lifespan:

Cookie Name

Purpose

Lifespan

Type

_ga

Tracks user interactions with the website.

2 years

Analytics (Non-Essential)

_gid

Distinguishes users for analytics purposes.

24 hours

Analytics (Non-Essential)

_gat

Throttles the request rate for analytics.

1 minute

Analytics (Non-Essential)

IDE

Used by Google for ads personalization and tracking.

1 year

Targeting/Advertising (Non-Essential)

NID

Stores user preferences for Google services.

6 months

Functional (Non-Essential)

ANID

Used for ads shown across the web and stored preferences.

13 months

Targeting/Advertising (Non-Essential)

1P_JAR

Tracks user interactions and website statistics.

1 month

Targeting/Advertising (Non-Essential)

AID

Links user activity across devices.

Persistent

Targeting/Advertising (Non-Essential)

CONSENT

Tracks user consent for cookies.

Persistent

Functional (Essential)

DSID

Identifies signed-in users for personalized ads.

Session

Targeting/Advertising (Non-Essential)

FLC

Used for frequency capping in ads.

10 seconds

Targeting/Advertising (Non-Essential)

For more information about how cookies are used, refer to our Privacy Policy.

Your Rights

Under GDPR and UK Data Protection laws, you have the following rights regarding cookies:

  1. Right to Information: Learn about the cookies used and their purposes.
  2. Right to Consent: Provide or withdraw consent for non-essential cookies.
  3. Right to Access and Erasure: Request access to the data collected via cookies or ask for its deletion.

To exercise these rights, please contact us at [admin at backyard-farmer dot com].

To customize your cookie settings, visit our Privacy and Cookie preferences at the bottom of the page or adjust your browser settings.

Managing Cookies

You can manage your cookie preferences at any time:

  1. Consent Preferences: Use the cookie banner displayed on your first visit to adjust settings.
  2. Browser Settings: Disable or delete cookies through your browser. Refer to your browser’s help section for instructions. Be aware that disabling cookies may affect site functionality.

Third-Party Cookies

We use third-party cookies from trusted partners for analytics, advertising, and social media integration. These may include:

For a full list of third-party cookies and their purposes, refer to our Cookie Settings Table above.

Cookie Lifespan

Cookies may be stored on your device for different durations:

  • Session Cookies: Deleted when you close your browser.
  • Persistent Cookies: Remain on your device until deleted or until they expire.

Updates to This Policy

We may update this policy from time to time. Please revisit this page periodically to stay informed about our use of cookies.

Contact Information

For questions or concerns about this Cookie Policy, contact us via email at [admin at backyard-farmer dot com].

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